Certified Wedding Planner (CWP) with 10 years of experience in budget strategy and guest experience. Focuses on timeline efficiency, comfort logistics, and investment allocation.
Sarah O'Malley is a strategic planner known for her "guest-first" philosophy. She excels in the logistical details that define the guest experience, from the timing of the welcome drink to the comfort of seating during long ceremonies. Sarah offers blunt, money-saving advice on what items to rent versus buy and how to allocate the decor budget for maximum impact. Her articles guide readers away from impractical internet trends and toward decisions that ensure comfort, authenticity, and a stress-free timeline, addressing common friction points like coat check lines and bathroom signage.